Glashutte Original Replica Watches – New Opportunities
Glashutte Original – The Company’s Museum
The small town of Glashutte, the birth-place of the best traditional watches, is situated a few miles south of Dresden, Germany. Glashutte had established a firm reputation of a thriving watch-making center in the 19th and the beginning of the 20th century until World War ll struck and led to almost complete destruction of the townРІР‚в„ўs watch industry. After the war was over and especially following the reunification of Germany, Glashutte once again stepped on the way of becoming a well-respected and universally-known cradle of exclusive art of watch-making.
Nowadays, the place annually draws about 7,000 visitors due to its major attraction - the factory of a famous watch-making company, Glashutte Original. The brand has offered all watch aficionados a unique opportunity to take part in a guided tour around the facility and witness the painstaking process of developing fine mechanical movements from the very initial stage. When the company decided to build its factory, it first of all considered the best interests of its future visitors and created a kind of a living museum. As the result, the tourists are invited to visit numerous departments and view multiple stages of the scrupulous process required for creating the brandРІР‚в„ўs timepieces through specially devised floor-to-ceiling windows. Outside each room there are videos, diagrams, plaques with precise explanations and showcases featuring numerous watch components aimed at providing the factory visitors with close look at the way Glashutte Original watches are produced. Frank Muller, the president of the brand, believes that the ability to witness the work of the factory will help people realize the fact that Glashutte Original is a genuine watch manufacture. He hopes to promote the companyРІР‚в„ўs further success by being transparent to everybody interested. The brand develops the movements and other components for its timepieces, except for very few, independently.
Exclusive Watches and New Opportunities
Since the time the Bavarian entrepreneur Heinz W. Pfeifer bought the assets of the watch-making combine in Glashutte, having set an ambitious goal to produce high-end watches able to rival well-established Swiss brands, Glashutte Original has been developing a new movement a year for the past ten years after Pfeifer had introduced the first new GO watch in 1995.
The new stage in Glashutte Original history was marked by its acquisition in 2000 by the Swatch Group. It opened to the brand a lot of wonderful opportunities. Due to the investments made by the Swatch Group, the brand employs new highly-professional watchmakers who graduated from the Alfred Helwig Watchmaking School, supported by GO. The best graduates are offered a job at GO or somewhere else in the Swatch Group. In addition, presently the brand takes an active part in special marketing campaigns which besides advertising include a number of cultural events, such as classical music concerts, art exhibitions, participating in the Dresden Music Festival. The Swatch Group also helped Glashütte Original expand internationally and strengthen its position in Germany, Austria and the United States.
Although,the Swatch Group is well-known as the biggest supplier of watch movements in Switzerland, Glashutte Original persists in producing all its movements in-house. The year 2005 witnessed the appearance of the new Caliber 100 providing a stop-seconds function. The freshly-designed Senator line has been equipped with Caliber 100. Moreover, Frank Muller wants the company to produce watches that would demonstrate the most elaborated skills of watch-making at the highest level of haute horlogerie. The $90,000 PanoMaticTourbillon, a watch equipped with the flying tourbillon, big date and automatic winding, is one of the most successful examples to reflect Frank MullerРІР‚в„ўs attitude.
Glashutte Original replica watches use the experience and heritage of ideas hoarded up by the original company. If you become an owner of a fine Glashutte Original replica watch, you will add into your life more precision, beauty and style.
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