 Not so long time ago Hublot became the first watch producer to launch its own television channel called Hublot TV. Hublot has long been presented in the Internet but decided to organize its own on-line TV channel devoted to the Hublot trade mark. The company's president Jean-Claude Biver hired several journalists from Europe, Asia and Africa to regularly make reports for Hublot TV.
Such a revolutionary idea is great for all those who are interested in Hublot creations and admirer the Hublot brand. The company's motto in the framework of television is the following "Be different, be the first".
All the brand's admirers have already managed to appreciate the novelty. Every person from around the world can watch Hublot TV. The channel is fully devoted to programs about watches.
Probably somebody would think that it is strange to create a TV devoted only to a single trademark. But all the programs of the TV channel have one indisputable advantage - they occupy a special niche of watch production. In addition, Hublot TV informs its viewers about the latest models, events joined by the company and everything that concerns the Hublot world.
Twenty-four hours per day everybody can watch programs about Hublot activities - new watch collections' presentations, the company's news, interviews with the brand's leaders, sports events (regattas and car races sponsored by Hublot) and also all the possible programs about Hublot and celebrities.
It is possible to watch the channel only through the Internet on www.hublottv.com. The Hublot company decided to become a pioneer in initiating such a great project.
Nowadays the gap between traditional means of sales promotion and the one based on high technology becomes more and more evident. Companies involved in watch production cannot ignore the growing role of Internet in the sphere of their activities. For the time being more than 1 billion people have an opportunity to get access to Internet.
In the developed countries more than 50 per cent of population have a constant Internet access and the data rate speed in the network is still growing. People spend more and more time in the network. With the appearing of blogs, forums and chats Internet stopped being just a huge library but has become an irreplaceable means of communication.
And the Hublot watch company was the first to use all the opportunities Internet gives. In this case it is not demand that determined supply but vice versa. | 
