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05.02.2008

34 Millionth Watch from Longines

Swiss watch brand Longines has recently turned out its 34 millionth watch. The 34 millionth Longines watch is a HydroConquest model. The timepiece became a new addition to the Longines Sport Collection, and is presently displayed at the 34 Million Watches museum in Saint-Imier.

The Longines Sport Collection was unveiled in 2007. The line comprises divers' watches that are highly demanded among sports and watchmaking fans.

The Longines company marked its 175-th anniversary in 2007. It has kept the record of all 34 million timepieces it has produced in Saint-Imier since 1832. The character of every timepiece clearly reflects the period of its production. The horological design and production methods reflected by a watch correspond to definite periods of the production technology.

Longines itself has greatly contributed to the development of certain methods in the field of watchmaking production technology. Each period is characterized by certain ideas concerning the standards a watch should correspond to and the way it should be constructed. It also demonstrates the evolving notions as for the certain conditions and constraints under which timepieces have been produced.

The Museum of the 34 Millionth helps its visitors to discover the basic parameters of watch manufacturing. It invites everyone interested to have a look at 34 showcases, each symbolizing one million watches. The museum offers an overview of the phases watch manufacturing involves, through every watchmaking period. Each showcase features visual and written material of the period, throwing new light on the implications of the company's own manufacturing activities.

Since 1832, the Longines maison is based in Saint-Imier, Switzerland. The company has at its disposal 175 uninterrupted years of remarkable expertise in watchmaking and 130 years of sporting heritage, having acted as timekeeper for world championships and partnered with international federations.

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12 Feb 2008
New Gucci Special-Edition Watches

Gucci has developed two special-edition timepieces to mark the brand's largest store opening and the upcoming 2008 Olympics. The distinctively designed watches are called the New York Signoria watch with bone dial and the limited-edition 8-8-2008 I-Gucci.

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07 Feb 2008
IWC Offers Support to Cousteau Society

The partnership between the IWC Company and The Cousteau Society started back in 2004. Today the partners are united by close friendship. In fact, the IWC- Cousteau cooperation was initiated in 2003 when IWC offered support to the anniversary expedition undertaken by the members of the Cousteau Society to the coral reefs found in the Red Sea.

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28 Jan 2008
Bulgari - Trendsetter in Timekeeping

Sotirio Bulgari moved his small silver workshop from Greece to Italy in 1884. He opened his first store in Rome, at No 10 Via Condotti. The company's flagship store is still located there. Today Bulgari represents the third largest luxury retail jeweler in the world, going after Tiffany and Cartier. The Company creates a great variety of products, including jewelry items, fragrances, eyewear, and porcelain.

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21 Jan 2008
Glashutte Original Senator Meissen - Wonder of Porcelain Dials

The Senator Meissen watch boast a remarkable history, with origins traced back to the towns of Meissen and Glashutte, located in Saxony, Germany, where the word 'manufactory' bears a special meaning. The towns are situated about 20 miles away from Dresden, the capital of Saxony, and their development have been significantly influenced by the state's turbulent history. The Glashutte Original watch manufactory sources porcelain dials for its Senator Meissen watch from the state-owned Meissen Porcelain Manufactory.

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02 Oct 2007
New Exclusive Vacheron Constantin Limited Edition

The Vacheron Constantin Chronometre Royal watch collection has long been synonymous to precision and reliability and the most sophisticated three-fold demand expression. To pay tribute to the iconic model, Vacheron Constantin added a new timepiece to its 'Historiques' line - the Chronometre Royal 1907. The timepiece will be highly appreciated by watch collectors and connoisseurs who value traditional craftsmanship.

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